Birds Love It…Squirrels Don’t! That’s because this special blend is packed with natural ingredients that birds love and squirrels don’t! Birds love the premium white safflower seeds, but squirrels find them bitter tasting. Plus they've also added spicy chili peppers. Birds don’t have the spicy sensation when eating chili peppers, but mammals do. Chili peppers are a great source of vitamins and nutrition for birds, but squirrels and other mammals that do not like the fiery hot taste soon learn to look elsewhere for food. It may take some time to work, but visible signs that it’s working will include squirrels spending less time at the feeder, rubbing their faces and mouths, and shaking their heads. You might want to consider an alternative feeding station for squirrels nearby to help distract them from your bird feeders.